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Shop for the Ford F-150 Top-Notch Performance The 2024 Ford F-150 offers a new standard of performance on and off the road. It has several engine options, which include the 2.7L V6 EcoBoost®, Available 3.5L V6 EcoBoost® and the 3.5L V6 EcoBoost® high output engine. All of these engines provide remarkable power and speed. These systems also give the new Ford F-150 excellent towing performance, with a max of 13,500 pounds and 2,445 pounds of payload. There is also a class IV trailer hitch to ensure all loads are safe and secure on your every towing mission. Expert Design Offering a rugged yet sporty appeal, the new Ford F-150 was designed to impress. Select models have 20 inch gloss black wheels along with chrome front and rear bumpers. These small details give the new F-150 a refined yet mighty appearance. The LED projector with dynamic bending headlamps and LED Taillamps on select models provides fantastic visibility on the road. When you step inside, you’ll find an interior built for the utmost comfort. There are heated and ventilated leather front bucket seats on select models, perfect for cold mornings. The interior work surface makes it easy to handle business while on the go. Flip and fold seats offer flexibility to travel your way, along with multiple interior configurations. Technology & Safety Providing the top-quality technology and safety features, the new Ford F-150 makes for a reliable vehicle. 5G LTE Wi-Fi hotspot connectivity offers internet for up to 10 devices. The available B&O® sound system by Bang & Olufsen® offers impeccable audio, great for music lovers. The Trail Control with Trail 1-Pedal Drive and Trail Turn Assist ensure an extra layer of safety, enabling low-speed crawling without the use of the brake pedal. The Pro Trailer Backup Assist system ensures security everytime you reverse, even if you’re towing a heavy load. Shop for the 2024 Ford F-150 in Rochester Hills, MI If you’re ready to explore all the exciting features of the 2024 Ford F-150, our dealership has you covered. Contact us to learn more and to schedule a test drive today! Shop for the Ford F-150

Value Your Trade Shop for New Vehicles Shop for Used Vehicles Interested in trading in your old vehicle for a new car but not sure where to start? Our dealership understands you want the best offer on your vehicle before taking the next step. For this reason, we make the trade-in process simple so you can benefit from the value of your vehicle. We help you get the most out of your trade-in so you don’t have to sweat the little things. Determining Your Vehicle’s Trade-in Value Start the process by using our online valuation tool to determine how much your vehicle is worth. Provide basic information such as the license plate number, VIN, Make, model, mileage, and more. Factors such as having a newer vehicle or fewer miles can help increase the value of your trade-in. Get Your Documents in Order Gathering needed information ahead of time can make the trade-in process go smoothly for you. Make sure you have items such as any loan information, the car title, registration records, maintenance documents and more. Consider How Much You Owe on the Vehicle If your car is paid off with no liens, you have a bright green light to proceed with your trade-in. If you still owe to your auto lender, see if you can pay off your loan early. Usually you can trade-in your vehicle with a loan, but how you move forward depends on whether your car is valued below or above the balance of the loan. Examine Your Options After your trade-in is complete, consider upgrading to one of our quality new or used vehicles. We have a large selection of sleek sedans, spacious SUVs and powerful trucks. With the help of our team, you can trade your vehicle and find the car of your dreams in just a few simple steps. Visit Our Ford Dealership in Rochester Hills, MI Our team is excited to guide you on your trade-in journey. Contact us for more information and schedule a test drive today! Value Your Trade Shop for New Vehicles Shop for Used Vehicles

Schedule With the Service Center Ford Service Center in Rochester Hills, MI Our service center team proudly serves Rochester Hills, MI, and surrounding areas, offering top-notch Ford service at an affordable rate. Maintenance can seem like a chore, so we do our best to make the process as seamless as possible. Our knowledgeable technicians are excited to offer you the best industry knowledge and solutions for your vehicle. This way, you spend less time at the shop and more time enjoying the thrills of the road. Ford Routine Maintenance Having access to exceptional vehicle maintenance is vital to ensuring a safe and smooth ride in your Ford. For this reason, we provide a wide range of repair and maintenance services for a great rate. The services we provide include but are not limited to: Brake inspection and maintenance Routine oil changes Tires services (tire inspection, repair rotation, and replacement) Battery services (inspection and replacement) And more! In addition to our already reasonably priced services, we have frequent specials designed to save you money at every turn. You can find specials on wheel alignments, oil changes, brake pads, and so much more. We also make it easy to shop for Ford parts so you can customize your vehicle to fit your needs. The process is simple! You only need to provide basic information such as the vehicle make, model, and year or just the VIN to get started. Schedule Routine Ford Maintenance Services in Rochester Hills If it’s time for your annual Ford maintenance or you think there may be an issue with your vehicle, let our trusted team of technicians be your guide. We have the knowledge and experience to get your vehicle in and out of the shop efficiently so you can get the most out of your Ford’s performance. Schedule an appointment for Ford maintenance with our service center today! Schedule With the Service Center

Explore New Ford Bronco Highlights in Rochester Hills Keep reading to learn what features make the 2024 Ford Bronco so exciting with Serra Ford Rochester Hills in Rochester Hills, MI. Shop New Ford Inventory Performance The 2024 Ford Bronco's foundation lies in its robust 2.3-liter EcoBoost engine, ensuring formidable torque and power for conquering rugged landscapes. For enthusiasts yearning for added strength, the optional 2.7-liter EcoBoost V6 engine delivers an impressive blend of horsepower and torque, effortlessly handling challenging terrains. Standard four-wheel drive, coupled with the advanced Terrain Management System, provides unparalleled capability, allowing seamless transitions between G.O.A.T. (Go Over Any Terrain) modes to adapt to diverse environments. Design Accommodating up to 5 passengers, the new Ford Bronco showcases striking design elements, including removable doors and top, an 8” color LCD instrument panel, and 17" carbonized gray-painted aluminum wheels. The interior boasts vinyl seats, rubberized floor mats with drain plugs, and sealed switches, ensuring durability during intense off-road adventures. Two-door models come with a standard hard-top, while four-door models feature a standard soft-top with an optional hard-top. Technology & Safety Stay seamlessly connected on the move with the available Wi-Fi hotspot, providing internet access for you and your passengers within the Bronco. Enjoy peace of mind with the Bronco's advanced safety features, including Ford Co-Pilot360™, automatic emergency braking, pedestrian detection, rearview camera, and blind-spot monitoring systems. Shop New Ford Bronco With Serra Ford Rochester Hills Don't hesitate to reach out to us to arrange a test drive of the new Ford Bronco at our conveniently located dealership in Rochester Hills. Our team eagerly anticipates the opportunity to help you in discovering the perfect SUV that suits your preferences and needs. We are committed to providing a seamless and enjoyable experience as you explore the exceptional features and capabilities of the Ford Bronco. Shop New Ford Inventory

Explore New Ford Edge® Highlights in Rochester Hills Keep reading to discover the best features on the 2024 Ford Edge® with Serra Ford Rochester Hills in Rochester Hills, MI. Shop New Ford Edge® Inventory Performance The 2024 Ford Edge® boasts impressive performance features that elevate the driving experience. With a range of available engines, including powerful EcoBoost® options, the Edge delivers a dynamic combination of power and efficiency. The available Intelligent All-Wheel Drive (AWD) system ensures optimal traction and control, especially in challenging road conditions. The Edge's suspension is finely tuned to provide a comfortable ride without compromising on handling, making it well-suited for both city commuting and highway cruising. Design The 2024 Ford Edge® exhibits a contemporary and sophisticated design that captivates onlookers. Its bold exterior features a distinctive front grille, sleek LED headlights, and sculpted lines that create a dynamic and aerodynamic profile. With a spacious and well-crafted interior, the Edge provides a comfortable and upscale environment for both driver and passengers. Thoughtful details such as premium materials, available ambient lighting, and a user-friendly infotainment system contribute to a refined driving experience. The exterior design is complemented by a range of wheel options, adding a touch of personalization. Technology & Safety The 2024 Ford Edge® is equipped with cutting-edge technology and an array of safety features to enhance both connectivity and peace of mind. The intuitive infotainment system features a large touchscreen display with easy-to-use controls, providing access to wireless Apple CarPlay® and Android Auto™ integration, navigation, and various entertainment options. Advanced safety technologies, such as forward collision warning, automatic emergency braking, lane departure warning, and blind-spot monitoring, contribute to a secure driving experience. The Edge also offers available adaptive cruise control and a 360-degree camera system, adding an extra layer of convenience and safety. Shop New Ford Edge® With Serra Ford Rochester Hills Feel free to contact us online to schedule a test drive of the new Ford Edge® at our conveniently located Rochester Hills dealership. Shop New Ford Edge® Inventory

When it comes to understanding the worth of your vehicle, several factors come into play. At Serra Ford Rochester Hills, we're here to simplify the process and shed light on the key elements that determine your car's value. Trade In Your Vehicle Deciding the Value of Your Car with Serra Ford Rochester Hills Age and Mileage Matter One of the fundamental factors influencing your car's value is its age and mileage. Generally, newer cars with lower mileage tend to have a higher value. However, a well-maintained vehicle with higher mileage can still retain considerable worth. Condition Is King The overall condition of your car plays a pivotal role in determining its value. Factors like the exterior and interior condition, mechanical soundness, and the absence of significant wear and tear contribute to a higher appraisal. Regular maintenance and addressing minor issues can significantly impact your car's resale value. Additional Considerations Vehicle History Report: A clean vehicle history report can positively influence your car's value. It provides potential buyers with confidence in the vehicle's past, showcasing responsible ownership and minimal incidents. Market Demand: The current market demand for your specific make and model can impact its value. Popular models in high demand may fetch a better price, while less sought-after vehicles might see a slight decrease. Upgrades and Features: Cars equipped with desirable features and upgrades tend to command higher values. Consider highlighting any premium features your car possesses, such as advanced safety features, entertainment systems, or custom enhancements. Trade-In Your Vehicle in Rochester Hills Ready for an upgrade? Serra Ford Rochester Hills invites you to trade in your vehicle with us! Our experienced team is dedicated to providing fair and competitive offers for your trade-in, ensuring a smooth and hassle-free process. Take advantage of our expertise and explore the exciting possibilities of driving away in a new Ford from our extensive inventory. If you have any questions, be sure to contact us online today! Trade In Your Vehicle

2023 Ford Escape Highlights With Serra Ford Rochester Hills The 2023 Ford Escape is a popular, compact SUV with technology, convenience features, and performance capability that are better and bolder than ever before. In addition to its base trim, the model comes in six stylish, ultra-modern trim levels: Active, ST-Line, ST-Line Select, ST-Line Elite, Platinum, and the Plug-in Hybrid. Keep reading to discover more Ford Escape highlights below! Shop New Ford Escape Inventory in Rochester Hills Performance The Ford Escape is powerful and balanced on all terrain types and comes with the option to choose one of three engines and varying powertrain types, including the 2.0L EcoBoost®, 2.5L I-4 Hybrid, or Plug-in Hybrid 2.5L I-4 engines. Additionally, available AWD and different drive modes help keep you steady and smooth on the road no matter what type of weather conditions you're facing. Ford hasn’t forgotten how important fuel efficiency is either. They’ve made sure that the vehicle is equipped with Auto Start-Stop Technology that reduces fuel consumption and vehicle emissions during city driving. Design Whether or not the Escape is your next family car, you’ll enjoy its ample cargo space (over 60 cubic feet), its statement ST-Line all-ebony interior and unique red-stitching, singular body-color exterior accents, and ST-Line signature wheels and seats. On the Platinum trim, Ford owners will also love the following: LED light bar Chrome beltline molding ActiveX trimmed seats 19-inch machined-face Dark Tarnish-painted aluminum wheels Black roof-rack side rails Safety and Technology Pre-Collision Assist® with Automatic Emergency Braking (AEB) BLIS® (Blind Spot Information System) with Rear Cross-Traffic Braking Available Active Park Assist 2.0 Cross-Traffic Alert The Ford Escape’s available technology features enhance your ability to get to your designation in one piece while enjoying peace of mind. When it comes to keeping you safe and properly parked, Ford’s got you covered with available Ford Co-Pilot 360™ Technology: Shop New Ford Escape Inventory in Rochester Hills Test Drive a New Ford Escape For Sale in Rochester Hills, MI Don’t hesitate to contact our dedicated sales team to find out answers to your Ford Escape highlight questions! Feel free to schedule an Escape test drive and experience the model at our conveniently located Serra Ford Rochester Hills Dealership in Rochester Hills near Troy.

How Do I Use The Ford Head-Up Display? Hit the HUD button or HUD menu button on your steering wheel (for many Ford vehicles it’s on the right side of the wheel) Scroll down and choose Head-Up Display (HUD) in your instrument cluster Depending on your model, choose “Select” or “OK” to activate HUD–again, depending on your model the physical HUD projection unit will automatically appear or it will rise from the area just over your steering wheel/dash and display. Adjust the position, vertical dimensions, or brightness of the display by traveling to the Adjustment option on the instrument cluster and choosing “OK”. From there you can customize your HUD. You can raise or lower your display by using the toggle feature on your steering wheel, move or rotate the display’s position to optimize visibility, adjust the brightness, and tailor which haptics are displayed to you. A tip: you can also always use the steering wheel’s toggle feature to choose “OK” and check and uncheck different content options that your HUD can display, or to highlight different display options that you can then select. Shop New Ford Inventory Near Troy What Does Ford Head-Up Display Do? Ford vehicles that come equipped with the Ford Head-Up Display allow you to drive safely at the same time that you’re shown general driving information and vehicle haptics. This technology works by projecting a clear popup screen above your dash onto the windshield, creating a non-intrusive method for viewing the following data in an array of lighting conditions: Speed Navigation and GPS details Ford Co-Pilot 360 features and info Distance of other vehicles in relation to yours Incoming calls Your Lane Keeping System If you’re unhappy with any of the default settings for your HUD, you can customize your driving experience and adjust the information you see and where you see it using our tutorials or by getting in touch with us. We’re happy to help! Shop New Ford Inventory Near Troy Master Ford Head-Up Display Near Troy with Serra Ford Rochester Hills Questions about how to use your Ford’s Head-Up Display? Contact our team today at our conveniently located Rochester Hills-based Ford dealership near Troy, MI! We’re happy to help.

New Bronco vs. New Bronco Sport with Serra Ford Rochester Hills Discover below what sets the new Ford Bronco and the new Ford Bronco Sport apart aside from the Bronco’s larger size! New Ford Bronco Inventory New Ford Bronco Sport Inventory Performance and Off-Roading Differences The Bronco Sport's standard engine is a turbocharged 1.5-liter three-cylinder, generating a hefty 181 hp and 190 lb-ft of torque. If you're looking for more oomph, select the turbocharged 2.0-liter four-cylinder engine that provides 250 hp and 277 lb-ft of torque. The Bronco brings even more power with its base turbocharged 2.3-liter four-cylinder engine with an output of 300 hp and 325 lb-ft of torque. For those seeking even greater performance, there's the optional turbocharged 2.7-liter V6, boasting 330 hp and 415 lb-ft of torque. If you’re towing, keep in mind that the Bronco Sport handles up to 2,200 pounds, making hauling small trailers or campers a piece of cake. The truck-like Bronco can tow up to 3,500 pounds and provides great ground clearance, stellar approach and departure angles, and multiple tire options for all-terrain driving. Plus, it's equipped with a true four-wheel-drive system and Bronco Trail one-pedal driving and Trail Turn Assist features for expert off-roaders. Interior and Exterior Design Differences The Bronco Sport measures around 14 feet in length, while the two-door Bronco is almost the same, and the four-door Bronco is longer at 189.4 inches. Given its larger size, the Bronco does provide more interior space adorned with high-quality materials, moresoe in the upper trim levels. To give a more concrete idea of sizing differences: the Bronco Sport is sized similarly to compact SUVs, while the Bronco falls closer to midsize SUVs. Technology and Safety Differences Both Bronco SUVs impress in the tech department. The Bronco Sport comes with standard features like Apple CarPlay®, Android Auto™, and an 8-inch touchscreen infotainment system. It also offers options like adaptive cruise control and the available Ford navigation system. The larger Bronco model has a standard 8-inch touchscreen with smartphone integration and an optional massive 12-inch screen. Shop New Ford Bronco and Ford Bronco Sport Models Near Troy Contact us online with your Bronco questions and visit us near Troy, MI at our conveniently located Ford dealership. Consult our new Ford vehicle specials while available! New Ford Bronco Inventory New Ford Bronco Sport Inventory

It’s the 2022 Ford Bronco Sport, a new SUV that makes promises you know it will keep. If a versatile drive and enjoyable in-cabin experience are what you're looking for in an SUV, then the Bronco Sport is the premier choice. Read our model overview of the Ford Bronco Sport if you're interested in learning more. Highlights of the 2022 Ford Bronco Sport Performance Equally dynamic and easy-going — even on the trickiest of roads — the Bronco Sport delivers the versatile experience SUV drivers expect. The powertrain is just part of the equation, with the potential to generate 250 horsepower and a maximum towing capacity of 2200 lbs. when properly equipped. Ride quality is smooth thanks to an optimized suspension, and you have the choice to upgrade the drivetrain. Check out even more of the available performance features here: Adaptive Cruise Control with Stop-and-Go and Lane Centering, and Speed Sign Recognition Terrain Management System (TMS) with 7 G.O.A.T. Modes Electric Power-Assisted Steering (EPAS) Technology The tech features in the new Bronco Sport are engineered to make your experience on and off the road easier. There are also new safety innovations from Ford that will assist you wherever you are on the road. Once you factor in available infotainment upgrades, it's easy to see why the Bronco Sport is quickly becoming known as one of the most well-rounded entries available. Here are just a few of the features you can expect to find in this SUV: Voice-Activated Touchscreen Navigation System with Pinch-to-Zoom Capability Pre-Collision Assist with Automatic Emergency Braking Wireless charging pad Design Not every SUV has to be big to get the job done these days — it’s what it does on the inside that counts. The Bronco Sport offers spacious seating, and when you fold the seats down, it offers 65.2 cu ft of space for your haul. The point? Drivers won't mind handing the keys over to ride shotgun in the Bronco Sport. Other features that can modify the design of this model include: FloodLights, (Two) Adjustable – Liftgate Leather-wrapped steering wheel with Bronco Badge, cruise and audio controls Heated front seats Test Drive the 2022 Ford Bronco Sport in Rochester Hills, MI At Serra Ford Rochester Hills, we're proud to list the 2022 Bronco Sport in our portfolio of vehicles. Our team is on-hand to show you all the models in our lineup of new Ford cars for sale in Rochester Hills, MI. Don’t forget to check our new Ford specials for current offers, and we can set up a test drive at a time that works for you. *MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the Base trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.\n**EPA-estimated MPG for City/Highway for 2022 Ford Bronco Sport Base. Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.

With unique engineering concepts and one-of-a-kind road manners, the 2021 Ford Expedition isn't intimidated by the crowded segment in which it competes. This SUV offers the perfect marriage of curbside styling, everyday convenience, and on-road capability. You can get more information on the Ford Expedition when you read this model overview. 2021 Ford Expedition Feature Breakdown Performance Performance is where the sport in sport utility vehicle comes from. It all starts under the hood. With its Twin Turbo Premium Unleaded V-6 3.5L engine, the 2021 Expedition comes stocked with plenty of power, topping out at 400 horsepower when properly equipped. As a bonus, the suspension is tuned for maximum comfort on virtually any road. This SUV also offers the following: 10-speed SelectShift® transmission Independent front and rear suspension Pro Trailer Backup Assist™ Technology The tech features in the new Expedition are engineered to make your experience on and off the road easier. With Ford Co-Pilot360™, you get access to a comprehensive suite of safety features from Ford that give you more confidence behind the wheel of the Expedition. While you focus on driving, a variety of multimedia options will keep everyone else content and entertained. There are some other technology features listed below: Lane-Keeping System FordPass™ Connect with 4G LTE Wi-Fi Hotspot Rear View Camera Design A next-generation SUV should boast a next-generation aesthetic, and the Expedition is crafted for the road ahead. Open the trunk of the Expedition and fold the seats down and you'll find 121.5 cu. ft. of space, and there’s even more storage seamlessly incorporated into the cabin. From optimal legroom to headroom and everything in-between, you can have it all in the Expedition. For an even more comprehensive list of available design features, read this list: Cargo Management System Tri-Zone Electronic Automatic Temperature Control Dual-Headrest Rear Seat Entertainment System Discover the 2021 Ford Expedition in Rochester Hills, MI Get hands-on impressions of the new Expedition when you stop by Serra Ford Rochester Hills. Once you're here, you'll be able to narrow down the trim that works best for you in our lineup of new Ford cars for sale in Rochester Hills, MI. You'll also love all the new Ford specials we feature. *MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the XL trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.\n**EPA-estimated MPG for City/Highway for 2021 Ford Expedition XL. Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.

The 2021 Ford Explorer may not know what the road holds tomorrow, but this CUV is ready for it all the same. Make no mistake: This CUV is Ford through and through, from its attractive design to its on-road dependability. Find out how the new Ford Explorer upholds this tradition below in our model overview. Previewing the 2021 Ford Explorer Performance The new Explorer proves that capable means so much more than how many horses are under the hood. The centerpiece of these inspired performance features is the 2.3 L 4-cylinder, a setup that simply gets the job done. Look forward to improved traction that’s possible thanks to available all-wheel drive and a suspension tuned for stability. Here’s a list with some more performance features available for this model: Side-Wind Stabilization Up to 7 Selectable Drive Modes Trailer Sway Control Technology Technology in the 2021 Explorer ensures safety for you and your passengers first and foremost. Emphasis on the safety of you, your passengers, and other drivers on the road is obvious with the inclusion of available Ford Co-Pilot360™. Since safety is only one of your concerns, it's a good thing that the Explorer also comes through with more than its share of navigation and entertainment specs. Below are a few more available technology features of this CUV: Wireless charging pad 2 smart-charging USB ports SecuriLock® Passive Anti-Theft System Design The head-turning aesthetics of this CUV are only matched by its utility. With this model, there’s a maximum of 87.8 cu. ft. for you, your passengers, and everything you need to take with you. As spacious as it is visually pleasing, the Explorer is an achievement that any passenger can admire. Learn more about what the Explorer has to offer design-wise here: LED headlamps and taillamps Privacy glass on all rear windows Cargo Area Management System Schedule a Test Drive in Rochester Hills, MI Look up the 2021 Ford Explorer at Serra Ford Rochester Hills. We're excited to introduce you to our full inventory of new Ford cars for sale in Rochester Hills, MI. There's no shortage of great cars here, nor is there a shortage of new Ford specials to stretch your buying power. *MSRP: Starting price represents the manufacturer’s suggested retail price (MSRP) for the trim. The MSRP does not include destination and handling charges, taxes, title, license, options, and dealer charges. Actual prices are set by the dealer and may vary. Photo is for marketing and example purposes only. Photo may not reflect starting MSRP or trim level.\n**EPA-estimated MPG for City/Highway for 2021 Ford Explorer . Actual mileage will vary. Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.