Performance
Whether your journey is measured in miles or feet above sea level, the Bronco Sport® SUV is ready to take on a variety of terrains. Available advanced off-road capabilities, hearty horsepower, and performance-driven capability can put the “away” into every weekend getaway.
Technology
During the work week, make the most of every day. Off the clock, make the most of every moment. The Bronco Sport® SUV offers tons of tech features to help keep you in touch, in control, and even in your lane.
Design
Off the beaten path. On the way to work. Whatever destination you have in mind for your Bronco Sport® SUV, some of the most satisfying views can be found … on the inside.
Model Walk – Four Sections
Bronco Sport® Big Bend®
- Standard 4x4 with 5 G.O.A.T Modes® Goes Over Any Type of Terrain
- 13.2" center display with wireless Apple CarPlay® & Android Auto™ compatibility
- Ford Connectivity package — One year included
- Available Bronze + Black Diamond® Off-Road Package
Extra cost-color option shown.
Bronco Sport® Heritage
- Oxford White with Heritage Bronco® script side decals
- Oxford White-painted roof, aluminum wheels, and grille
- All-terrain tires
- Navy Pier plaid cloth seats & micro suede armrest
Extra cost-color option shown.
Bronco Sport® Outer Banks®
- Premium-trimmed heated front seats and steering wheel
- Black-painted grille
- Shadow Black-painted roof
- Available Sasquatch® Outer Banks Package
Extra cost-color option shown.
Bronco Sport® Badlands®
- Advanced 4X4 with twin-clutch rear drive unit and 7 G.O.A.T. Modes® Goes Over Any Type of Terrain
- 2.0L EcoBoost® engine
- Steel-plated front bumper & underbody protection
- Available Sasquatch® Badlands Package
Extra cost-color option shown.
FAQ
Things You Should Know
How do I schedule a test drive at Serra Ford Rochester Hills?
Scheduling a test-drive is quick and easy. You can book your appointment online through our interactive scheduling tool, or call our sales team directly at 248-468-6002. If you prefer, you can also visit us in person at 2890 S Rochester Rd, Rochester Hills, MI 48307, though scheduling in advance ensures your preferred vehicle is prepped, clean, and ready for you when you arrive.
What financing and leasing options are available?
At Serra Ford Rochester Hills, we offer a range of flexible financing and leasing solutions. We work closely with Ford Credit® as well as a network of trusted local and national lenders to secure competitive rates for all credit profiles. You can jumpstart the process by filling out our secure online credit application, or contact our finance department at 248-468-6002 to discuss custom terms that fit your budget.
Can I trade in my current vehicle, and how is it valued?
Yes, we welcome trade-ins of all makes and models. To get started, use our online trade-in valuation tool to receive an instant, estimated market value for your vehicle. Afterward, bring your vehicle to 2890 S Rochester Rd, Rochester Hills, MI 48307 for a quick physical appraisal by our team. We will provide a firm, competitive offer that you can apply directly toward your new Ford purchase, lease, or even cash out.
Can I customize my Ford with official accessories?
Absolutely. You can personalize your vehicle with Genuine Ford Parts and Accessories ordered directly through our department. From all-weather floor mats and bed liners to roof racks and performance upgrades, our factory-trained technicians can professionally install them for you. Contact our parts team at 248-468-6004 or visit our service center to understand your options.
Does Serra Ford Rochester Hills offer home delivery or online buying options?
Yes! We make it easy to buy your next vehicle from the comfort of your home. You can complete your entire purchase online—including browsing inventory, calculating payments, valuing your trade, and submitting credit.
What warranty coverage comes with a new Ford vehicle?
Every new Ford vehicle at Serra Ford Rochester Hills is backed by the standard Ford new-vehicle limited warranty, which typically includes a 3-year/36,000-mile bumper-to-bumper warranty, a 5-year/60,000-mile powertrain warranty, and 24/7 Roadside Assistance. For specific details on coverage, or to learn about our extended service plans, please reach out to our service team at 248-468-6003.
heroImageDisclaimer
We make every effort to ensure that all pricing information on our website is accurate. However, errors may occasionally occur. In the event of a pricing error, whether due to typographical errors, incorrect data received, or technical issues, we reserve the right to correct it at any time. Vehicle prices do not include government fees and taxes, finance charges, dealer documentary fees, emissions testing fees, or any other additional fees. All prices, specifications, and availability are subject to change without notice. The documentation fee is $280. Please contact the dealership for the latest pricing, incentives, and availability. Pricing may include current promotions and incentives, for which customers must meet specific qualifications. Unless stated otherwise, to qualify for the Ford Employee Price, you must provide a valid Ford Employee Pin number. Posted mileage may vary, and some features listed may be inaccurate due to VIN decoders. Photos may not be of the actual vehicle (Options, colors, miles, trim, and body style may vary). For more details, contact the Dealer. Ford Courtesy Transportation Vehicles (FCTP loaner vehicles) are provided to customers while their vehicles are being serviced. A FCTP vehicle may qualify for New Vehicle incentives when sold as a retail sale or lease. However, Michigan regulations require that it must be sold as a USED vehicle. All documentation must reflect this classification. Once titled to the dealership, it cannot be sold as a New or Demo vehicle. The warranty start date is when a vehicle is placed into FCTP service. The Manufacturers Suggested Retail Price excludes tax, title, license, dealer fees, and optional equipment. The Dealer sets the final price. Expires 04/30/2026.